Our current economic model, the linear economy, is based on a simple formula: take, make, dispose. We extract resources, manufacture products, and then discard them as waste. This linear approach has fuelled economic growth for centuries, but it comes at a heavy cost to the environment. The good news? There's a new way forward: The Circular Economy. What is the Circular Economy? The circular economy is a revolutionary economic framework designed to minimize waste and pollution by keeping resources in use for as long as possible. It's about closing the loop in the traditional linear model, focusing on three core principles: Eliminate waste and pollution: This means designing products with reusability and recyclability in mind, from the materials used to the manufacturing process itself. Circulate products and materials: The circular economy encourages extending the lifespan of products through practices like repair, remanufacturing, and product-as-a-service models. Regen